YMC Idris Shirt – Black: Short sleeve embroidered shirt crafted in cotton and linen blend. Included in the last Spring-Summer24, this YMC Idris Shirt – Black features:
Regular fit
Embroidered sleeves
Chest patch pocket
Loop collar fastening
Lapped seams with twin needle topstitch
Corozo button front fastening
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Composition & materials: 87% Cotton, 13% Linen
London-based label YMC is back for SS24 campaign titled “Bringing it All Back Home”, a tribute to late co-founder Fraser Moss. The imagery features Fraser’s children Phoenix and Biba, and was captured in Newport, the town in which he grew up. Photographer Lynette Garland grew up with Fraser in Newport, while stylist Mark-Anthony Bradley, one of Fraser’s oldest friends, attended fashion college in the city. You can check the complete campaign here