AW24 COLLECTION “WELCOME TO THE CLUB” | ‘We hold a profound affection for the club, recognising it as a magical place. Euphoria is heightened by music, particularly when experienced through communal dancing.’ This intrinsic connection has long been integral to the essence of PAM.’ We like to “Keep It real” with genuine interactions in the physical realm as opposed to the virtual domain. But “the club” also transcends the conventional notion; also functioning as a (Psy Active) sporting club. Wear it to the club, wear it on the field, wear it where it feels good. See you at the club