YMC Frat Boy Sweatshirt – Blue / Red / White: Oversized short sleeve t-shirt crafted in organic cotton jersey. Included in the last Spring-Summer24, this YMC Frat Boy Sweatshirt – Blue / Red / White features:
Loose fit
Striped panel on sleeves
Bound style rib neckband
Side seam vents
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Composition & materials: 100% Organic Cotton
London-based label YMC is back for SS24 campaign titled “Bringing it All Back Home”, a tribute to late co-founder Fraser Moss. The imagery features Fraser’s children Phoenix and Biba, and was captured in Newport, the town in which he grew up. Photographer Lynette Garland grew up with Fraser in Newport, while stylist Mark-Anthony Bradley, one of Fraser’s oldest friends, attended fashion college in the city. You can check the complete campaign here
