YMC Malick Shirt – Multi: Patterned short sleeve shirt crafted in Portuguese cotton check with rice stitch detailing. Included in the last Spring-Summer24, this YMC Malick Shirt – Multi features:
London-based label YMC is back for SS24 campaign titled “Bringing it All Back Home”, a tribute to late co-founder Fraser Moss. The imagery features Fraser’s children Phoenix and Biba, and was captured in Newport, the town in which he grew up. Photographer Lynette Garland grew up with Fraser in Newport, while stylist Mark-Anthony Bradley, one of Fraser’s oldest friends, attended fashion college in the city. You can check the complete campaign here