P.A.M. (Perks & Mini)

Cutting-edge streetwear and lifestyle brand Perks And Mini (P.A.M.) was established in 2000 in Melbourne, Australia by married power couple Misha Hollenbach and Shauna Toohey. Sharing a background in fine art, fashion and graphic design, the couple meet on the streets and the name originates from Hollenbach and Toohey’s graffiti tags “Perks” and “Mini”. The multi-disciplinary brand counts everything from music, nightlife and art to its repertoire, but foremost gaining a lot of traction worldwide for its strong graphic design and fun, carefree approach to fashion – which has been labelled as “refined yet unpretentious”.