YA ESTÁ AQUÍ LA COLABORACIÓN DE VERANO ENTRE ARIES Y UMBRO

For many years, British sportswear Umbro has excelled as the heart and soul of football. A long experience trajectory backs up this fact, in which the brand has been able to see all highs and lows football has to offer. This new season, London genderless streetwear brand ARIES brings to the table a collaborative capsule collection along with Umbro, presenting a 10-piece football-oriented collection.

Aries image development has evolved these past years, positioning itself as a very unique brand. Their brand Imaginarium combines an ongoing love of trash culture, outsider art, and illustration. And this collection is not an exception to the rule. With a clear mix of gabber + rave + football subculture, the capsule features classic football jerseys on one side, with red, pink, black, and white colorways. And on the other side a pixelated graphic training set, and a contemporary take on a classic Umbro drill top and pants.

«Durante el confinamiento no se podía jugar al fútbol como aficionados, así que empezamos a jugar al fútbol con nuestros perros», explica Sofía Prantera, fundadora de Aries. «Mientras buscábamos ideas creativas con Lea, encontramos unas imágenes increíbles de futbolistas famosos, como Messi, entrenando con sus perros. Esto, junto con el precioso trabajo de la artista holandesa Rineke Dijkstra, se convirtió en la inspiración para el proyecto».

This capsule’s lookbook was shot by Lea Colombo, well-known for her contemporary image approach and treatment: intimate images and psychedelic edits, that highlight Aries’ unique aesthetic. As an addition to the still images, a short film supports the drop and features a group of football enthusiasts playing football with their dogs.

The Aries x Umbro capsule collection releases this Thursday, June 24th, and will be available online at www.theroombarcelona.com or at our store in Barcelona.