FUCT

In the 1990s, Los Angeles-based artist Erik Brunetti founded FUCT (Friends U Can’t Trust), an anti-establishment brand firmly rooted in youthful rebellion against creative authority. FUCT’s logo is a subjugation of Ford’s branding, establishing an early ‘subversive streetwear’ approach. Over the years, FUCT has become a flagship in pushing messages of creative freedom of expression, moving away from fleeting trends and staying true to its counterculture DNA.