Nancy

Nancy was founded in 2019 by London-based skateboarder, Sam Hughes: a key figure in the London skate scene and a stalwart of Supreme Soho, where he now manages and has worked for years. Drawing strong influences from his personal attitude and direction from spending a lot of his youth skateboarding, Nancy celebrates a range of subcultures, which significantly orientate the design approach for each collection. Making off-the-wall T-shirt, sweatshirt and more, Nancy redefines the definition of a basic, engineering eclectic, graphic-heavy pieces you won’t want to miss out on.