Features
Zurich, Switzerland
On
Born in the Swiss Alps, On running shoes feature the first patented cushioning system which is activated only when you need it – during the landing. Founded in 2010 by three friends, with one shared goal: To revolutionize the sensation of running. Today, the company, co-owned by Roger Federer, focuses on performance running shoes, apparel, and sustainability, expanding rapidly from Zurich to global markets, supported by high-profile athletes from all over the world.
Born in the Swiss Alps, On running shoes feature the first patented cushioning system which is activated only when you need it – during the landing. Founded in 2010 by three friends, with one shared goal: To revolutionize the sensation of running. Today, the company, co-owned by Roger Federer, focuses on performance running shoes, apparel, and sustainability, expanding rapidly from Zurich to global markets, supported by high-profile athletes from all over the world.
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